This is the NCJWBCS Archives (January 2013 - May 2021). The current site can be found here.

The National Council of Jewish Women (NCJW) is a grassroots organization of volunteers and advocates who turn progressive ideals into action. Inspired by Jewish values, NCJW strives for social justice by improving the quality of life for women, children, and families and by safeguarding individual rights and freedoms.

A Faith in the Future. A Belief in Action.

ZOOM INTO FALL – ACCELERATION OF CONSUMER TRENDS

Thursday, September 10, 2020 at 1:00 pm

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Our distinguished guest speaker is Ira Mayer.  As the former publisher of Research Alert, Ira Mayer has been tracking consumer trends for more than 30 years.

Today, a deadly virus, a revitalized Black Lives Matter movement, and a deep recession are accelerating long-term trends that will shape consumer behavior for generations to come.

In this session, you will discover:

  • How Covid-19, the social justice movement and the economy are forcing marketers to acknowledge the buying power of older consumers, Blacks, and Hispanics
  • Why this virus is changing moms’ influence on their daughters’ brand preferences
  • How the Operation Warp Speed quest for a novel coronavirus vaccine fits a long-standing “need it yesterday” ethos
  • What authenticity means in the “fake news” era
  • How government efforts to counter the recession are accelerating the shift to a cashless society

Join Ira for a look at these trends — plus five more to monitor as the pandemic recedes.

For more information about the speaker:  https://iramayer.com/about/

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